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Professional Work
School of Visual Arts - SIRIUS Satellite Radio |
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SIRIUS Satellite Radio Site Design Role: Design, Design Direction My primary vision for the site was an entertainment/ information / content hub promoting the programming. This served two purposes: (1) Keep current subscribers abreast of what's playing throughout the service; (2) Attract new customers, like the way a cable TV company might use MTV, ESPN, and shows like Mad Men. In addition, the site would offer information about equipment and how the service works. I was the sole/lead designer on this project, and the Vice-President of Marketing selected this design over those submitted by two other design contractors. An outside agency developed the branding ("corporate agendas_off") and colour palette (turquoise, orange, white), and after familiarizing myself with its marketing direction, I took it from there. This was my favorite project for SIRIUS, as I find site design mentally stimulating. As the designer, one must consider the user experience, functionality, organization of information, branding, marketing, typography, graphics and colour, all at the same time. |
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